Multiple approaches are needed to get your real estate website to the top listing in Google. I have found great success recently in developing individual search engine optimized sales pages for individual search phrase. A squeeze site simply a landing website created to create leads that is optimized for a certain search phrase. To demonstrate, let’s say hypothetically that you work in Salt Lake Utah and concentrate in executive homes. In addition your website has not come up under the phrase “executive homes” or “orem realtor executive homes” however through your inquiries you understand that individual phrases are often searched and meet your target customers. How you would create and use a squeeze page would be as follows:

* Find a web address that contains your search words. It is important to include your target words as part of the web address. As aside, I have found better luck in not including hyphens, but as an alternative having the word run concurrently in the web address; i.e realtorexecutive.Com instead of realtor-executive.Com.

* For the architecture of the website, you have numerous choices. If you understand web programming in HTML, Adobe Dreamweaver and Microsoft Front Page are good tools. If you don’t have a background in HTML, then there is a quick site development tool called XSite Pro that makes developing a keyword optimized site extremely easy with no programming involved. When you develop a squeeze page, create multiple sub pages. By and large the site is required to be more than a single page to get any attention from Google.

* Here are a few fundamental points that you should consider following when creating your website. The first is that for Google, numerous pages with high-quality search phrase content generally ranks better. The second is that a privacy policy is liked by both your visitors and your search engines. The third is that you need the visitor to take action within seconds of hitting your landing page so have a powerful call to action. Fourth, if your sales page is requesting contact information, limit the volume of information that you try to collect and offer incentives for visitors to complete the form. Very often I see real estate agents who post too many personal questions on a website. To maximize your lead capture, initially just ask for name, email address and phone number. You may qualify the prospect later and the additional data you demand up front, the fewer leads you will receive. The fifth and final rule is that you need to limit your visitor’s experience. For these pages, you want to limit the visitor’s behavior to submitting their information, or learning a little bit more about the offer before submitting their information. Choices equal confusion which results in hesitation and inactivity.

Design each page of your site to be optimized for a single search phrase. Incorporate your lead generating offer on every one of the pages and be sure to incorporate a privacy policy. Where appropriate, also link to your home page so that your prospect can get back to your site. This may sound like a lot of work, but if you do this part correctly, you will likely get much more traffic at a lower cost than trying to PPC advertise for your target search term.

After you have created your site, post it online and start getting backlinks to it. It is significant to understand up front that backlinks directly influence the page rank of your website, and that they are crucial to get to that principal page for your specified search term. Fortunately, developing the backlinks yourself are pretty easy. First and foremost, create a link to your new site from your blog. Also, it would be appropriate you to create a blogger blog using the same URL (executivehomesorem.Blogspot.Com for example) and post a link to the new squeeze page from that blog. (Please note that if you create the blog, you will need to post content to it as well.) Post a link to your page from your ActiveRain account, any HubPages or Squidoo lenses that you may have.

Randy Xyllion is the primary author for lock box and supraekey Visit lock box and its affiliated realty resources today.

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